AUTO-LANE

After losing $12 Billion in a year, you would expect the company to make sweeping changes across the floor to stem the fall, and Ford has replaced its "bigger is better" idealogy to "less is better". It perhaps indicates that it doesn't mind losing market share to turn profitable. But, what seems to be missing is the acuity in making fantastic and attractive cars that can capture the imagination of car buyers. After all, you are not Toyota to make dull exteriors and still dominate the market! What Ford needs is a revamp of models that appeal to the emotions of people. Wake up, ford or you will be made to hold your silence forever.